Starbucks Mission: “To inspire and nurture the human spirit-one person, one cup and neighborhood at a time.”

This statement represents Starbucks emphasis on leadership in the coffee industry. This mission statement focuses on the philosophical purpose of the business.

Starbucks Vision: “To establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow.”

This vision focuses on leadership in the industry. Starbucks success in responding to its competitive environment depends on the effectiveness of implementing their statements.