Starbucks is on the right track to their technology. They are starting to implement it more and more, and finding different ways to implement it to continue to be one of the top leaders in the coffee industry. They should continue to implement the reinforcement learning technology, and once the drive-thru technology is up and running, implementing it in that, is a great idea too. Starbucks is also working on implementing IoT that will deliver a smooth coffee experience. Starbucks partnered with Microsoft to start using “Azure Sphere” which is designed to secure the coming wave of connected “internet of things” devices across their equipment. So pretty much, all of their equipment will be extremely high-tech and all devices will be kept in a “cloud” to make it so when a piece of equipment has a glitch it’s easier to get it running again.

To be expected, Starbucks is going to have to have a very large budget to implement all of this new technology, but if they successfully implement it, it’ll make their brand even more successful.