There are 6 steps to a strategic plan. Assess industry, SWOT analysis, Mission and Vision, Corporate Business Goals, Department level objectives related to technology, and Staffing, budget and financing needs.
Starbucks has a mobile app, on this app you can order, you can add your card to the app and pay through the app. You can also give people gift card through the app, and you can add your location to the app so wherever you are you can see where there is a Starbucks around you. They have decided to use a reinforcement learning technology, which is a type of machine learning in which a system learns to make decisions in complex, unpredictable environments based upon external feedback. This provides a more personalized experience for the customers that use the app. The app also creates tailor-made order suggestions for each customer, by learning what they customer likes and typically orders.
They are now looking to expand their technology to the drive-thru experience. Their drive here is to continuously focus on improving the experience of their customers. This new technology for the drive-thru will focus on transaction histories to give relevant drive-thru recommendations for each customer.
With all of the new technology that Starbucks is working on implementing, I think their strategic plan is really good, and if successful, will greatly increase their revenue. I also think this new technology will make the customers experience much better, and will also be quicker for each customer.
New Technologies in Business 